Diversity & Inclusion

Diversity and Inclusion
The vision comes with a strategy. Starting in 2018, the Pound4Pound Executive Team and Ownership took on the role as an “Inclusion Advocates.” The Inclusion Advocates together with our human resources agenda have developed a specific analysis followed by targets and actions in line with group strategy and integrated with the “people strategy”.


What are the main areas of action in our Diversity and Inclusion strategy?

The foundation for our strategy is our Code of Conduct and a sustainable business plan. A fundamental component is our commitment, awareness, and skills in diversity and inclusion. In order for Pound4Pound to reach our vision, this can never be compromised.

The strategy focuses on four main areas that are critical for our business success.

These are:

  1. Attract and recruit from a large and diverse pool of talent.
  2. Develop a diverse pool of talent.
  3. Securing an inclusive work culture.
  4. Using diversity and inclusion as a competitive advantage in the marketplace.

With the Pound4Pound strategy comes a suggested measurement focusing on important stakeholder groups’ experiences of today as well as desired experiences in 2019 and beyond, within each strategic area. Departing from the strategy defines actions and targets that will help the company move forward with financial growth as well as sustainability.

What is the Pound4Pound definition of Diversity?

Diversity says something very fundamental about us as individuals as well as the societies we live in. Pound4Pound is an international endeavor working in and with businesses and individuals around the globe.

Diversity as a concept refers to variation. In other words, diversity by default means you have more than one (of something) otherwise you are not able to detect any potential variations. In the case of diversity and work inclusion, diversity means human variations and differences between people culturally.

From a broad perspective diversity is about everything that makes us unique as individuals – anything that makes me different from you. From a slightly narrower perspective diversity refers to common social categories in societies such as the place of origin, gender, ethnicity, age, etc.

These social categories typically come with historical, societal status hierarchies that result in inequalities. Thus, in a given society at a given time we not only find specifically shared perceptions on for example what women and men are like, but there is also an evaluation of women and men as social categories.

Equally, as in the U.S.A., many countries have similar status hierarchies at play in relation to other social categories such as ethnicity, age, or other specifications. As countries become more and more equal, less of these unfair evaluations are taking place. In many countries, there is legislation in place that supports companies in preventing and abolishing these kinds of inequalities, for instance, discrimination due to gender and race.

What is the Pound4Pound definition of Inclusion?

Inclusion is how to deal with diversity.

Inclusion is the concept used to describe a desired culture/mindset/approach to diversity. In other words, a prescription on how we as individuals and members of an organization should deal with diversity. Some people might find it difficult to understand what inclusion is, as it typically not is something we think of when we experience it. One way of understanding what inclusion is to think of its’ opposite: exclusion.

An excluding culture is a culture in which some people are marginalized, not listen to, made fun of, bullied and harassed. Such a culture could still be inclusive to the majority, but not to others. An excluding culture/mindset/approach is not in line with the Pound4Pound values and Code of Conduct.

An inclusive culture is a culture where also minority groups feel welcomed, acknowledged and comfortable in showing who they are and enables everyone to contribute. It is a culture where everyone treats each other with respect and care. An inclusive culture does not mean that “anything goes” rather the opposite: often it is characterized by strong values but those values focus on everyone’s equal worth as human beings and how we treat each other (with respect and care).

Full inclusion goes beyond securing that people do not harass each other or treat each other badly. Full inclusion means scrutinizing the way we are organized, how we cooperate, how we incentivize, how we acknowledge and promote in order to find more inclusive ways of working.

Research has pinpointed a number of aspects in work culture that could unintentionally exclude certain groups:

  • Background to Organization
  • Management Style
  • Informal Socializing
  • Diversity Awareness
  • Work Ideology and Time Management
  • Language and Communication

At Pound4Pound, both in the United States of America and as a global partner in the sports community, we aim high and are always defined by our diversity and inclusivity regardless of which country we provide products. Our people are at the core value and principles of our company and its’ services.